If you are involved in the marketing and advertising industries, you know how important product packaging can be. The right package design has to power to captivate consumers and motivate them to purchase any given product, while poor packaging and package design may result in sluggish sales and low consumer interest.
Take dog treats, for example. If you’re selling pet treats, it’s important to ensure consumers know what you are trying to sell simply by looking at your pet treat packaging. After all, someone shopping for dog treats doesn’t want to have to waste time hunting on a store shelf for the bag of dog treats they’re looking for. That’s why the right packaging design is important. By having a design that stands out from other brands, consumers are more likely to choose your brand of pet treats over others. This is especially true when you consider the fact that upwards of 80 percent of consumers make their purchase decisions while shopping in the store.
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